This past year, Empowered Together piloted its two-sided online marketplace in New Haven. The pilot tested the hypothesis that customers living with disabilities and businesses desiring to attract these customers would gain value from the marketplace. The pilot also tested the hypothesis that the value gained by businesses would translate into revenue for Empowered Together. In short, the pilot disproved both hypotheses. This means Empowered Together has come to an end. Last December I told my husband, John, that 2024 was going to be the make or break year for Empowered Together. At that point, the company had just enough cash to run the New Haven pilot. If that had been successful, I would've used the results to go out and fundraise in order to scale the marketplace to new business verticals and new locations. In the end, the product-market fit that had eluded Empowered Together proved to be its demise. Reflecting on this 1,264 day journey brings these insights, offered with hum...
The bullhorn sounded and he was off, swimming his heart out, across a 50m stretch of lake as deep as his arm is long. My youngest, William, competed in his third year of the Race4Chase triathlon in August. When we first applied, I reflected on how I hoped this triathlon camp would allow Will to do something that was entirely his. It would be an opportunity to spread his wings apart from his sister's influence. For siblings of kids living with disabilities, this kind of autonomy is life giving. Back at the lakeside, I was watching Will from a distance and ringing a cowbell like no ones business. Will ran up from the waterfront and we cheered him on. He transitioned to the bike portion and we cheered him on. When he came into view at the end of the bike and transitioned to the run, the final segment of the race, we cheered him on. All the while, that cowbell was clanging. When Will sprinted across the finish line, there was no stopping him (or the cowbell). Thinking about...