Welcome to my virtual home!

In my last post, I talked about the crazies who were friending me on facebook. I started accepting requests from people whose profiles didn't contain vulgarity or illegal substances, just to see what might happen. This DM from one of those "friends" was too good not to share. I won't share the person's identity but they fit roundly within one of the two personas I described in my last post. I emboldened my favorite claim of the DM. " Hi, let me send you a quick message to explain why I reached out. Right now I’m doing Breakthrough Sessions (at zero cost) that take you through a powerful, step-by-step process, proven to unlock your most extraordinary life. As humans, we naturally reject the unfamiliar and easily get trapped in our comfort zones, which unintentionally robs the “unlocked” mind of the success and joy you see others creating so effortlessly. But you know what? It’s entirely possible to rewire your brain! Whether you’re a professional or business o...

I'm employing the scientific method in building my business. I just recorded a podcast where I talked about applying this method to any business issue. I start by developing a hypothesis. Then I create an experiment to test that hypothesis. At the end of the experiment, I evaluate the results and determine whether the experiment proved or disproved the hypothesis. If the former, wonderful! If the latter, I create a new experiment to test the hypothesis. Right now at  Empowered Together , I'm applying the scientific method to acquiring users. My hypothesis last month was that I could attract parents of children with special needs on social media because that's where they tend to look for solutions for their children. My experiment was to share Empowered Together primarily in facebook groups and measure how many requests to join came from those posts. Now, I've got to back up to three years ago when I decided to eschew facebook because I recognized some negative patterns ...